Input your own stats — get an engagement score out of 100, benchmark vs your creator tier, and a brand deal readiness verdict. No API required.
Enter your stats and click Check Audience Health.
Engagement rates vary by platform and creator tier. On Instagram in 2026, 1–3% is average, 3–6% is good, above 6% is excellent. TikTok benchmarks are higher — 5–10% is typical for growing accounts. YouTube engagement is views-based and typically runs 2–4% for mid-tier channels. Nano creators (under 10K) almost always have higher engagement than mega creators — this is normal and should be highlighted when pitching brands.
Yes, virtually every brand with a real budget checks engagement rate using tools like HypeAuditor, Modash, or Upfluence. A 50K-follower creator with 8% engagement is more valuable to most brands than a 100K creator with 1% engagement. Maintaining genuine community engagement is one of the most important long-term factors in your brand deal earning potential.