Your followers + engagement + niche → instant rate card for every content format. Copy and send directly to brands.
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At 50K followers with 3–5% engagement in 2026, typical rates are $250–800 per sponsored post depending on niche. Finance and tech niches command 2–3× premiums over entertainment niches. High engagement (above 5%) significantly increases your negotiating leverage. Use the generator above for your specific numbers.
Yes, increasingly so. A creator with 50K followers and 8% engagement typically commands higher rates than one with 80K followers at 1.5% engagement. Brands care about actual conversions, not vanity metrics. Our calculator weights engagement heavily in all rate calculations.
Yes — always. Usage rights (allowing the brand to repurpose your content in their ads) should add 30–100% to your base rate. Exclusivity (agreeing not to work with competitors) should add 25–50% per month. Always negotiate these separately from the base content fee and specify exact durations in writing.