Creator RPM ranges across all major platforms, by country. These are the rates creators receive — after platform revenue share. Updated April 2026.
| Country | YouTube Long-form | YT Shorts | TikTok | Snapchat | X / Twitter | Tier |
|---|
All values are creator RPM (revenue per 1,000 views, after platform cut). Ranges reflect variation across niches and content quality within each country. Sources: Influencer Marketing Hub, Meltwater, creator income disclosures. Updated April 2026.
US, UK, Australia, Canada and Germany consistently pay the highest RPM across all platforms — often 5–10× higher than India, Brazil or Nigeria. If your content can attract these audiences, it's the single biggest lever for income growth.
Audience country (biggest factor), niche (finance 3–5× gaming), time of year (Q4 highest), video length, and content type. RPM fluctuates monthly — Q4 (Oct–Dec) typically pays 40–60% more than Q1.
CPM (Cost Per Mille) is what advertisers pay per 1,000 ad impressions. RPM (Revenue Per Mille) is what creators receive per 1,000 video views — after the platform's revenue share. For YouTube, the platform keeps 45%, so creators receive approximately 55% of CPM. This table shows creator RPM — the number that actually affects your earnings.
Advertising rates are determined by advertiser demand in each market. US advertisers pay significantly more to reach US consumers because of higher purchasing power and more competitive advertising markets. Indian advertisers have smaller budgets and less competition, resulting in lower CPM. A creator with an identical video can earn 8–15× more from US viewers than Indian viewers purely due to this geography effect.
RPM varies monthly and seasonally. Q4 (October–December) is consistently the highest due to holiday advertiser spending — often 40–60% above Q1 rates. Q1 (January–February) is typically the lowest. These tables show annual averages. Subscribe to our quarterly updates to be notified when the table is refreshed.