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Eligibility Dashboard

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2026 Monetisation Thresholds — All Platforms

PlatformFollowersViews / Watch TimeOtherProgram
YouTube (Early)500 subs3,000 watch hours (12mo)Eligible countryShopping, memberships
YouTube (Full YPP)1,000 subs4,000 hrs OR 10M Shorts (90d)AdSense accountAd revenue + all features
TikTok Creator Rewards10,000 followers100,000 views in 30 days18+, 60s+ videos, original$0.40–1.00 per 1K views
Instagram Reels BonusNo thresholdInvite-onlyMust be invited by Meta$0.01–0.03 per 1K views
Facebook CMP5,000 followersPerformance metricsContent monetisation policyAd revenue on videos
Snapchat50,000 followersEngagement benchmarks25 Snaps in 28 days, 18+Unified program
X / Twitter500 followers5M impressions in 3 monthsX Premium ($8–16/mo)Ad revenue share

Frequently Asked Questions

Yes — if you also have 4,000 valid public watch hours in the last 12 months AND meet all other requirements: AdSense account, 2-step verification, no active Community Guidelines strikes, and channel in an eligible country. The alternative path is 10 million Shorts views in 90 days instead of the watch hours.

TikTok redesigned their Creator Rewards Program to incentivise longer-form content, which generates higher advertiser value. Videos under 60 seconds don't earn from the program. This is part of TikTok's strategy to compete with YouTube for longer sessions and higher-value advertising inventory.

Yes. There is no exclusivity requirement from any major platform. You can simultaneously run YouTube Partner Program, TikTok Creator Rewards, Facebook Content Monetisation, and Snapchat monetisation. Multi-platform monetisation is the recommended strategy to diversify income.