Estimate your monthly and yearly earnings from any platform — with benchmark insights showing how you compare to peers in your niche.
A YouTube creator with 100K subscribers typically earns $500–2,000/month in ad revenue depending heavily on niche and audience geography. Finance and tech channels targeting US audiences can earn $2,000–5,000+ at this size. Gaming channels with non-US audiences might earn $200–800. Brand deals can significantly increase total income beyond these ad revenue figures.
Instagram's Reels Bonus programme pays approximately $0.01–0.03 per 1,000 views, and the programme is invite-only. For most creators, brand deals are the primary income source on Instagram — typically $250–2,000+ per post depending on follower count and niche. Use our Brand Deal Rate Calculator for personalised estimates.